Wine and fashion: decisions of the senses

Wine and fashion: decisions of the senses

by Westgarth Wines September 17, 2024

Wine and fashion are both works of art that form a symbiotic relationship. Rooted in inspiration, they reflect individualism and personal style, with each telling a story of craftsmanship, dedication, and tradition.

In this article, we explore the defining style of six luxury brands and the wines that perfectly match them.

Chanel – Dom Pérignon

Coco Chanel famously said, “I only drink Champagne on two occasions: when I'm in love and when I'm not."

And for a brand that embodies timeless elegance, sophistication, and minimalism, Champagne is a match made in heaven. Like Chanel, Dom Pérignon is the epitome of luxury and refinement. Whether celebrating a special moment or embracing everyday elegance, this Champagne exudes class. Its precision and delicate balance mirror the iconic simplicity of Chanel, where less is always more. With a style that transcends fleeting trends, it’s the wine for all occasions – just as Coco herself would have it.

Louis Vuitton – Giacomo Conterno, Barolo Monfortino Riserva

As the “king of bags”, Louis Vuitton is all about power and aspiration. From iconic leather goods to legendary steamer trunks, Louis Vuitton’s products represent affluence and timeless craftsmanship. So, to pair with Louis Vuitton’s iconic heritage, we look to the "king of Italian reds": Giacomo Conterno Barolo Monfortino Riserva.

Monfortino Riserva is revered for its bold tannins, rich leather notes, and incredible aging potential. Just as Louis Vuitton products stand the test of time, so too does this Barolo, revealing layers of complexity that develop over decades. It’s the perfect expression of power, luxury, and legacy, much like Louis Vuitton’s signature monogram.

Gucci – Masseto

With bold designs, eclectic patterns, and unexpected combinations of textures and prints, Gucci has consistently pushed the boundaries of fashion since the roaring 20s. Similarly, Masseto, a powerful Tuscan wine, defies the traditional expectations of Merlot. Bold and daring, this wine boasts layers of complexity and luxurious richness.

Masseto’s full-bodied intensity and complex profile make it the ideal companion for a brand known for its fearless creativity. Both the wine and the fashion house command attention and leave a lasting impression, challenging the status quo in their respective fields.

Hermès – Domaine Leflaive, Chevalier-Montrachet Grand Cru

The craftsmanship and exclusivity of Hermès are unmatched in the fashion world. Known for its luxury leather and silk products, Hermès is all about rarity and refinement. To mirror this, we turn to Domaine Leflaive Chevalier Montrachet Grand Cru, one of the most prestigious white Burgundies in the world.

Domaine Leflaive Chevalier-Montrachet Grand Cru is the epitome of elegance and sophistication, combining finesse with meticulous attention to detail. Just as Hermès’ pieces are crafted with care and artistry, this wine reflects a level of craftsmanship that places it among the finest in the world. Its rarity and exclusivity make it the perfect match for Hermès’ artisanal excellence.

Balenciaga – Sine Qua Non

Avant-garde designs, oversized proportions, and structured creativity; Balenciaga is a brand that continually breaks away from tradition. So for a bold, unconventional pairing, we turn to Sine Qua Non. Sine Qua Non is renowned for its audacious, creative approach to winemaking, producing wines that defy convention much like Balenciaga’s distinctive fashion identity.

With intense flavors and a unique style that challenges traditional winemaking norms, Sine Qua Non captures the same spirit of innovation and boldness. Just as Balenciaga redefines the boundaries of fashion, this wine goes against the grain.

Burberry – Château Haut-Brion

Burberry represents the perfect blend of tradition and modernity, rooted in British heritage yet always evolving with the times. Château Haut-Brion, with its rich history, impeccable craftsmanship, and ability to age gracefully, echoes Burberry’s blend of timeless tradition and contemporary relevance.

Just as Burberry’s iconic trench coats have stood the test of time while remaining relevant in modern fashion, Château Haut-Brion is a classic Bordeaux that balances heritage with an ever-evolving sense of refinement. Both brand and wine embody class, durability, and a sense of timeless elegance.

Fine wine and luxury fashion are all about personality and style that transcend time and limitations. Both celebrate the artistry of craftsmanship, where tradition meets innovation – whether it's a bottle of wine or an iconic fashion piece – and reflect the individuality of those who indulge in them.







Also in News

The secrets of Champagne Ruinart
The secrets of Champagne Ruinart

by Westgarth Wines October 10, 2024

A hidden gem among the more ostentatious voices of Champagne

Continue Reading

Grape school: Merlot
Grape school: Merlot

by Westgarth Wines October 08, 2024

The ‘little blackbird’ found the world over

Continue Reading

Biodynamics part III: cost and controversy
Biodynamics part III: cost and controversy

by Maurizio Broggi October 03, 2024

Sustainability or spirituality?

Continue Reading