Italian Regions More Traded Than Burgundy
Bordeaux still makes up the lions star of the Liv-ex market, but from its high of around 95% in 2010 it is now at 73%. Burgundy seemed set to be the runner up. Consumers who buy premium wine have clamored for the likes of Domaine de la Romanée-Conti and Henri Jayer, who have commanded ever increasing prices. However, as buyers look for more affordable prices, Italy has increased its share of the market, and at last surpassed Burgundy. Italy now makes for 7% of the years activity, gaining an edge over Burgundy's 6.7%. Will Super Tuscans become the new Burgundy? Time will tell.
Read on: The Drinks Business
