In 2011, Château Lafite Rothschild’s wines were riding high, the darlings of Chinese buyers and the auction market.
The futures price in London for the great 2010 vintage, released in July 2011, created shock waves. But it was priced at £12,000 a case (then $19,400) … and the wine hadn’t even been bottled yet. Almost immediately that price began to slip, and it’s been declining ever since. Last month, Liv-ex reported that a case of the 2010 had traded for £5,390 ($8,350), nearly 55 percent less than it cost four years ago.
The tale of 2010 Lafite shows what happens when a wine achieves cult status and then dips in fashion.
Lafite has always had a distinct mystique. In the now famous 1855 classification that ranked Bordeaux châteaux from fifth to first growths, it was named the first of the first growths. It’s Bordeaux’s most famous property, its wines the most elegant, with more finesse than power.
But that didn’t translate into astronomical prices until Chinese millionaires and billionaires caught the fever in about 2006, amassing huge stashes in their cellars.
Read on: Bloomberg Business