En Primeur Prices Tipped to Fall

April 04, 2018

The 2017 wines won’t command the same premium as the previous two vintages.

“I’m expecting prices to come down by 20 to 25 percent,” says Fabrice Bernard, CEO of Bordeaux merchant Millésima. In your dreams, Fabrice, I say. He shrugs. “I like to have dreams.”

But this year, he’s not dreaming alone. The general view in Bordeaux is that en primeur prices for the 2017s cannot go up. That of course is not the same as a reduction, but much depends on the strength of each individual brand. The likes of Léoville-Lascases are unlikely to need to come down in the way that others will. But, says Fabrice, “the First Growths need to be under €300 [$370] a bottle. They could be €250, or €260, or €270 or €280, but they must be under.”

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