Chateau Mouton Rothschild Begins First Growth Releases
A slow start to the Bordeaux 2014 en primeur campaign got a much needed boost this week as Chateau Mouton Rothschild released their first growth 2014 vintage at a price that merchants feel will be viewed as favorable by consumers at €240 ex-négociant, or $263.
With the 2014 vintage priced at €240, it matches the release price of the 2012 and is 11 percent higher than the 2013 vintage. While the 2014 is priced higher than 2013, the current value of the euro versus the dollar means that this year's vintage is nearly 12 percent cheaper in dollars.
Related Link: Decanter
