Organic wines are becoming more and more popular. Even the ultra-traditional Bordelais are doing it.
Driving north from Bordeaux on the Médoc peninsula you pass a number of famous wine chateaux. As soon as you cross the border between Saint-Julien and Pauillac you will see one of the most famous, the Château Latour. The château itself is actually hidden behind trees. What you see from the road is the famous tower, “la tour“, looking almost, but not exactly, like the one you see on the wine label. The real life tour is actually a dovecote from the 17th century.
Like many other Médoc chateaux the history of Latour goes back to the 18th century. The current owner, French businessman Francois Pinault, one of the richest men in the country, bought the chateau in 1993.
Château Latour is a Premier Grand Cru Classé 1855, the highest classification in Bordeaux and the most prestigious wine classification in France and the world. This classification alone allows Château Latour to demand extremely high prices for their wine. And, similarly, it makes consumers want to pay those high prices. Of course, this is a high-quality wine, no doubt about it. But still, you have to appreciate the historic significance and the prestige to accept the price.
Latour may be as prestigious as it gets, but it is not resting on its laurels. The newest project is converting a big part of the winery to organic viticulture.
Continue reading: Forbes