Bordeaux in the USA
En primeur tastings, Bordeaux’s long tradition bringing together the wine industry to get a sneak preview of the latest vintage, used to segue into futures sales--the wines that will be delivered in the future, once they’ve had more time in barrel. The demand from customers for these hot-off-the-wine-press elixirs has dropped in the United States. High prices, as well as a wider range of available wines, are one source of the slowdown. However, just because the US is not buying early does not mean it isn’t buying Bordeaux. There will always be a demand to buy fine wine, but it seems we want wine we can drink now. Particularly when the quality for price ratio is high.
Related Link: America Loves Bordeaux. Just Not Bordeaux Futures