There is clearly an appetite for Bordeaux. But, customers are much savvier as to what everything is worth these days. Over the past few years Bordeaux has alienated their client base in the UK. This vintage is an opportunity to re-engage. Drinkers want Bordeaux in their cellars. They want to fall back in love with Bordeaux. - Joss Fowler, Fine & Rare
Another 1855 First Growth Bordeaux was released, this time by Chateau Margaux. This year's en primeur campaign has failed to capitalize on the early momentum from Mouton Rothschild and Lynch Bages. As such, the overall reaction to releases for Bordeaux 2014 vintages has been relatively subdued.
Margaux has chosen to release at the same price as Mouton Rothschild and Haut-Brion, its 2014 price is exactly the same as its 2012 price – it cut 10% for the 2013 vintage.
More releases are expected this week.