Latour released its latest set of wines on Tuesday 22 March, as part of its new strategy of putting mature wines onto the market rather than selling them before bottling under the Bordeaux en primeur system.
The first wine Château Latour 2000 was released at €770 (about $860) per bottle ex-négociant from Bordeaux, and was being offered by merchants in London for around £8,000 (about $8,900) per case of 12 75cl bottles.
The second wine Les Forts de Latour 2009 was released at €150 (about $165) per bottle ex-négociant.
Data from fine wine trading platform Liv-ex shows that Latour 2000 was being sold at several hundred pounds more than its secondary market price; perhaps suggesting confidence that consumers would pay for the added value of the wine having come direct from Latour cellars in Pauillac.
Initial reactions were broadly positive in a market that has been relatively lukewarm to the top Bordeaux wines in recent years.
In Bordeaux itself, most négociants said that Latour 2000 sold out rapidly. An exact figure for the quantity of wine released could not be obtained, but it was believed to be the entirety of stocks left at the château.
The price was ‘within reason, allowing some margin to be added by the merchants’, said one broker.
Les Forts de Latour 2009 was reportedly seeing less enthusiasm, because the price offered represented a premium of around 20% on stocks already out on the market.
Continue reading: Decanter