Bordeaux Growers Urged to Cut Prices of 2014 Vintage

January 10, 2015

Simon Berry, seventh generation wine merchant and Chairman of London's Berry Bros. & Rudd, has called on Bordeaux growers to cut their 2014 prices after challenges have emerged for finding buyers for the past three Bordeaux vintages.

According to Berry, the pricing for the 2013 vintage was set at too high of a level to be attractive to investors.

The 2014 vintage, according to Berry, is the last vintage for Bordeaux growers to get it right, citing the fact that people have moved on from the famed region and they have almost reached a point of no return for those buyers.

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