Evolution of Labels

Evolution of Labels

by Westgarth Wines March 12, 2017

The traditional Bordeaux label typically will have a picture of the chateau, or a crest on it. This traditional label reassures many who buy premium wine that their wine adheres to what makes a Bordeaux great. But younger audiences are looking for different labels that catch the eye or inspire. Studies have shown that labels are an important factor in many consumers’ purchasing decisions, and so there are now some Bordeaux chateaux breaking with the status quo. Whether the trend will take over remains to be seen.

Related Link: Traditional Bordeaux Wine Labels Are Getting A Makeover





Also in News

Stéphanie de Boüard-Rivoal's vision of Château Angélus
Stéphanie de Boüard-Rivoal's vision of Château Angélus

by Westgarth Wines May 23, 2022

Overseer of the greatest wines yet to come

Continue Reading

Wine Futures: En Primeur 2021
Wine Futures: En Primeur 2021

by Westgarth Wines May 05, 2022

How the 2021 vintage is faring so far

Continue Reading

Intense Wines
Intense Wines

by Westgarth Wines April 21, 2022

Our sommelier's picks for April

Continue Reading