Evolution of Labels

Evolution of Labels

by Westgarth Wines March 12, 2017

The traditional Bordeaux label typically will have a picture of the chateau, or a crest on it. This traditional label reassures many who buy premium wine that their wine adheres to what makes a Bordeaux great. But younger audiences are looking for different labels that catch the eye or inspire. Studies have shown that labels are an important factor in many consumers’ purchasing decisions, and so there are now some Bordeaux chateaux breaking with the status quo. Whether the trend will take over remains to be seen.

Related Link: Traditional Bordeaux Wine Labels Are Getting A Makeover





Also in News

Our Sommelier's Picks for December
Our Sommelier's Picks for December

by Jackson Rohrbaugh January 19, 2021

I'm a sommelier based in Seattle, WA. I spent most of my sommelier career at Canlis restaurant in Seattle. Now I...

Continue Reading

Grape School: Pinot Noir Part Two: The Old World
Grape School: Pinot Noir Part Two: The Old World

by Westgarth Wines January 18, 2021

Tackling all the Pinot Noirs of the Old World is a hefty task for one article.

Continue Reading

Grape School: Pinot Noir Part One
Grape School: Pinot Noir Part One

by Westgarth Wines January 11, 2021

Pinot Noir may have been thrown into the spotlight (and Merlot under the bus) by the movie “Sideways” in 2005,...

Continue Reading