A century ago, the Michelin tire company expanded into guidebooks to help motorists find hotels and restaurants on their travels. Its ratings (sometimes controversial, often attacked as stodgy) have since become an indispensable shorthand for ranking the world’s top restaurants.
To be sure, there are other systems, from the hyper-local Yelp to the ambitious San Pellegrino “Top 50” ratings. But Michelin, the oldest, carries a special cachet.
Point being, consumers needed guidance, advice, information. In the days before the internet, there were books and newsletters that told you where to stay, where to eat, what to drink. Continue reading: ForbesMichelin Guide, Robert Parker