Stéphanie de Boüard, managing director of Château Angelus, is battling to keep the estate’s wines away from investment funds and into consumers’ glasses.
“There was a lot of enthusiasm for our 2012 gold bottle but I don’t want it to become too speculative. I don’t want to see our wines end up in funds. You can’t block that from happening but you can try to control where the wine gets sold. I want to do everything I can to discourage speculation and am trying to prevent our wines from ending up in investment funds. It’s important that our wines are opened and enjoyed rather than traded. Above all wine is about pleasure.”
On the en primeur system:
“Both merchants and consumers are losing faith in en primeur. The whole point of the system is that the wines appreciate in value and if they don’t then there’s no reason for consumers to do it.
“Angelus has always gone up in value after release, which is one reason why it’s worth buying the wines en primeur,” she said.
Angelus 2005 was the biggest riser on Liv-ex in 2015, up 39.9% from £2,250 to £3,148 between December 2014 and November 2015. The estate has now edged into ‘first growth’ territory in terms of average pricing.
de Boüard puts the impressive price rise down to its perfect 100-point score from Robert Parker rather than the château’s promotion to Grand Cru Classé ‘A’ status.
Of the promotion, de Boüard said: “It’s a reward, but I think it’s also something the market has anticipated. It wasn’t given to us out of the blue, but it’s important to be humble because you never know what might happen.”
Continue reading: The Drinks BusinessChateau Angelus, en primeur, wine investment